World Environment Day 2019

Social AR

Part of

Client

United Nations Environment Programme

Agency

MeshMinds

Completed

2019

Role

Technical Development

9 out of 10 people worldwide are exposed to levels of air pollutants that exceed World Health Organization safe levels. To highlight and cause awareness on the pressing issue, the theme for World Environment Day 2019 was air pollution.

MeshMinds was commissioned by the United Nations Environment Programme to support their social campaign by Working together with digital artist André Wee, a series of AR facemasks was created to highlight actions individuals could adopt in their lifestyle to #BeatAirPollution.

Within a week of the rollout, the filters were accessed over 8000 times from 70 countries.

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