Fashion Slowdown AR

Social AR

Part of

Client

DBS Bank

Agency

MeshMinds

Completed

2019

Role

Art Direction, Technical Development

As part of a campaign in Singapore to raise awareness of the impact of fast-fashion on the environment, DBS bank has launched a film on sustainability as part of its ongoing ‘Sparks’ video series.

To accompany this effort, MeshMinds was commissioned to create an AR game in collaboration with the UN Environment Programme. It plays into the concept of the longer you keep your clothes in use, the bigger a part you play towards a more sustainable future. The activity plugs into wider efforts from the bank to become engaged around sustainability issues.

Try your hand (or to be more accurate, eyes!) here.

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